US OPEN FAN EXPERIENCE

Our team was selected to deliver the US Open Fan Experience at the National Tennis Center in NYC for the 2016 US Open. We created an interactive gesture control application that helped players train, offered performance incentives and social leader boards, and invited fans to get on the court and test their skills.

We helped players train and improve through two different dynamic drills in hand-eye coordination and footwork / agility. Powered by the Microsoft Kinect Platform, our on-site marketing activation was the highest-rated fan activation touchpoint at the National Tennis Center for the entirety of the 3-week event.