BEHR PAINT
We were brought it to create an annual media calendar with original art direction and digital strategy for Behr Paint’s announcement of the Behr Marquee Color line – integrating with Color Smart by Behr. We created multiple campaigns that highlighted the significance of color throughout life, and found creative outlets for connecting each and every color of Behr paint to a cause in the human condition.
BELIEVE IN COLOR – Digital Activation
BEHR YOURSELF – Digital Extension
Making of & BTS
Believe in Color: This campaign was brought to life using broadcast reels and a social media strategy that connected every shade of Behr Marquee colored paint to a cause in the human experience.
Behr Yourself: A personalized extension of the world we see, through the lens of the colors we share. Behr Yourself and Behr Color Smart app integration.
Integrated Campaign Development: Concepts, original artwork, and media plan spanned print, broadcast, digital, and social marketing environments.