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In the midst of the 2019 harvest we were given the opportunity to travel to The Emerald Triangle where we filmed the Mendocino Cannabis Alliance Town Hall meeting in downtown Ukiah, among a few other private meetings with local farmers and compliance advocates in our ongoing quest to document the future [and legacy] of the Cannabis legacy in California. The gathering brought in hundreds of people from across the state to participate in what was a true expression of freedom and democracy in the U.S. It was one we were happy to attend, and proud to be a part of. The audience was informed, willing to listen to one another, productive, and re-assuring in an otherwise unpredictable and seemingly unstable political landscape these days.

We listened to both sides weigh in. Representatives from huge cannabis companies trickled in alongside the groves of local farmers who were obviously impassioned by their strength in numbers—a spiritual home field advantage—rooting them to their cause, their crop, and the desire for protection and expansion in what is still a moving target of a market and regulatory in CA (and U.S.).

Farmers need protection from what?

Cannabis patrons and core legacy cultivators fear the looming of big farms and big regulatory frameworks that could [strategically and slimily] put small, legal and licensed farms out of business so that a few elite players can swoop in and corner the market once the nation’s legal cloud is lifted. Given how we’ve seen this play out across agriculture of all sorts, vertical integration seems inevitable and scary for a population of people who have waited and paid their dues to experience the lifting of a national ban on marijuana.

In order for big tobacco to start supplying their boxes of ‘green lights’ a lot of things are going to have to happen. But once they do, the rush to make those products possible is going to be a massively disruptive force in the Cannabis industry. While we certainly believe big companies should have the right to be included in the opportunity that will exist [and already does in almost half the country]—we are also firm believers in the preservation of small farmers and the localization of production [especially where it is culturally and environmentally significant]. Most importantly, we are committed to supporting the national legislation movement and producing influential media that encourages a regulatory landscape that is inclusive of BOTH large-scale supply chain businesses and small / craft farmers in what should become a robust and diverse cannabis cultivation market in the United States in the future.

Getting there will inevitably require the type of listening and compromise that was exuded in Ukiah with the MCA… and a policy framework what is capable of protecting the interests of a very diverse audience – as well as listening to the experts that we got a chance to sit down with.

A truly special morning on the vineyard with Owner, Oded Shakked.

Oded decided to a resume our plan to film sunrise at Longboard Vineyards on the morning of his father’s passing. The light was breathtaking, and the moment truly was told by the leaves, grapes, lines, and of course – the Woody. Oded is an amazing guy who welcomes his guests with open arms, delicious wine, and breath-taking views. We hope you consider visiting Longboard Vineyards when in Sonoma County, CA.

In the future, we aim to resume the full brand anthem production for Longboard Vineyards in 2020. 

We read in the news and hear fans across social media losing their minds about blown calls all the time. With millions of dollars and legacies of entire cities on the line, how have we not found a way to leverage technology in addressing these pain points?

Even with the intention of keeping the ‘human element’ at the center of sport, we believe sport associations and national governing bodies should embrace technology in rules education and rules officiating–behind the scenes and during play. It is safe to say when looking at recent steps and dialogues in the MLB, NBA, and NFL — this issue has become worse for fans and players despite bold efforts to make it better, litigiously. We firmly believe that the real solution includes but is not limited to sensors in balls and rackets, as well as better technology on the education side of referee training.

Perhaps the most important aspect of better athletic regulation revolves around training and testing new methods early. This was the primary factor in creating an Augmented Reality Rulebook Platform Concept for the National Federation of High School Sport Associations (NFHS). We hope you check it out and let us know what you think.

Special thanks to our friends and collaborators @ Frost Motion.