Strategy & Objectives
Create a fun, exciting social media promo for Boulder Beer Co’s new beer, Due East IPA, with engaging motion graphics and video.
Use design elements from Boulder Beer Co’s brand and Due East IPA artwork to capture overall style, brand and character of their new beer.
Create an engaging experience for the target audience by using attention-grabbing motion graphics for a smooth and modernized feel.
Capture the Due East artwork elements such as water, light and blue tones, that help connect the audience to the overall style and brand of the Due East beer.
Bold, edgy, and playful. Like the side effects of the beer
modern and engaging composition for social media use