Strategy & Objectives
Travel to Havana, Cuba with Adria Ellis and capture her delivery of a grassroots travel photography workshop using nothing but cell-phone cameras. Even our agency promotional film was to be produced 100% on a cell-phone.
1. Organic Capture
Recognize and capture the importance and uniqueness of the workshop leader’s teaching style.
2. Local Assimilation
Capture an abundance of everything that makes the people of Cuba so special.
3. Promote Cuban Travel
Havana Now is an extraordinary place and time to be. We put meaning behind the campaign and idea to bring a group of Americans down for a cultural and creative workshop.