Strategy & Objectives

Travel to Havana, Cuba with Adria Ellis and capture her delivery of a grassroots travel photography workshop using nothing but cell-phone cameras. Even our agency promotional film was to be produced 100% on a cell-phone.

1. Organic Capture

Recognize and capture the importance and uniqueness of the workshop leader’s teaching style.

2. Local Assimilation 

Capture an abundance of everything that makes the people of Cuba so special. 

3. Promote Cuban Travel

Havana Now is an extraordinary place and time to be. We put meaning behind the campaign and idea to bring a group of Americans down for a cultural and creative workshop.

Founder, Adria Ellis in action

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We helped Adria Ellis capture and promote the essence of her street photography workshop, Havana Now, in addition to laying a foundation for future travel workshop leadership opportunities.

Tags: Cuba / documentary film / group travel / iphonography / photography workshop / travel film