Strategy & Objectives
From top to bottom, we helped overhaul the instructor and coach certification materials for Levels 1, 2, and 3 for the National Governing Body (NGB) USA Archery. This included redesigning, filming, and photographing all new materials for the curricula themselves – but also creating a companion application that allowed readers to scan the pages to receive an interactive video lesson for the material on the page.
1. Editorial Design
Create a new look, design, layout, and feel for instructor and coach certification manuals (collectively over 300 pages of material) from Levels 1-3.
2. Live-Action and Animation Production
Create a library of over 100 videos breaking down all the technical lessons within teaching (and experiencing) the sport of archery.
3. Augmented Delivery
To help bridge digital division and promote better learning (and coaching) in archery, we built a platform to seamlessly learn and study between print and digital environments.