Strategy & Objectives
Our team was selected to deliver the US Open Fan Experience at the National Tennis Center in NYC for the 2016 US Open. We created an interactive gesture control application that helped players train, offered performance incentives and social leader boards, and invited fans to get on the court and test their skills at the US Open.
1. Gesture Control Training
Using the Microsoft Kinect platform, we developed an interactive training experience that fused the possibilities of emerging technology with athlete development experience to build a bridge from virtual environments to on-site training locations
2. Experiential Marketing Phenomenon
This activation was rated the #1 on-site offering for the entire US Open event – which hosts over 750,000 people from around the world for more than 3 weeks.
3. Next Generation Athlete Development
We built this platform with the vision of using international gaming systems to power physical transformation, athlete development, and virtual coaching from people’s living rooms. An ultimately, as a tool to get them connected to a local facility.