Strategy & Objectives
Create a compelling outreach program from the ground up; including brand identity, editorial design, layout, as well as gamified incentives to participate in a cutting edge Archery starter program.
1. Program Branding
Namesake, logo, identity.
2. Editorial Design
Over 200 pages (8.5 x 11) of robust photography, content, illustrations, graphics, and charts.
3. Gamified Incentive Model
We designed and implemented a collectible dog-tag kit in order to encourage archers to participate in the starter program and compete well in the 30 archery activities featured in Explore Archery.