Strategy & Objectives

Create a compelling outreach program from the ground up; including brand identity, editorial design, layout, as well as gamified incentives to participate in a cutting edge Archery starter program.

1. Program Branding 

Namesake, logo, identity. 

2. Editorial Design 

Over 200 pages (8.5 x 11) of robust photography, content, illustrations, graphics, and charts.

3. Gamified Incentive Model

We designed and implemented a collectible dog-tag kit in order to encourage archers to participate in the starter program and compete well in the 30 archery activities featured in Explore Archery.

Explore Archery Brand Standards 

Welcome to Explore Archery

Front Cover Design


Mary Emmons, Director of Sport Development, USA Archery

Jennifer Mazur, Senior Director of Outreach and Education, Archery Trade Association 

need help creating something?

This program has since gone international. 

Let's make something
Tags: Curriculum production / editorial design / international archery program / outreach / sport development