Strategy & Objectives
Capture the essence of Chris Castillo’s spirit, coaching style, and approach to career success. Use an original story to drive brand awareness and engagement with the Empowered Achievers community.
1. Make it Authentic. “Simple, honest, and organic.”
Our client knew exactly what she wanted. It was our job to make sure and capture it.
2. Positioning for optimal ROI
We produced this video with very specific target objectives in mind. Namely, does this video make Chris more relatable, and encourage others to reach out for more information?
3. Release our client’s inner creative
The best thing about working with other passionate professionals is the constant desire to push, challenge, and grow with them. In this case, we enjoyed watching a coach turn production designer before our eyes!