Strategy & Objectives

Creating a compelling product narrative for fitness equipment that resembles natural movements and facilitates mechano-transduction.

1. Match the Inventor’s Spirit 

Capture the vision and the inspiration behind the design.

2. Live-Action

Interview and shoot multiple aspects of the product coming to life – as well as in-action use with fitness talent.

3. BETA Peer-Review & Donation

We used the video shoot as a key opportunity to deploy a Agility GX-6 for public testing – which was then donated to a public facility for continued use.

Inventor, Craig Landfair 

The First in Functional Speed Training 

TESTIMONIALS

Craig Landfair, Owner and Fitness Design Inventor 

Want to create something original?

Let’s do it.

Get in Touch
Tags: fitness / inventor / mechano-transduction / Product launch