Strategy & Objectives

Creating a compelling product narrative for fitness equipment that resembles natural movements and facilitates mechano-transduction.

1. Match the Inventor’s Spirit 

Capture the vision and the inspiration behind the design.

2. Live-Action

Interview and shoot multiple aspects of the product coming to life – as well as in-action use with fitness talent.

3. BETA Peer-Review & Donation

We used the video shoot as a key opportunity to deploy a Agility GX-6 for public testing – which was then donated to a public facility for continued use.

Inventor, Craig Landfair 

The First in Functional Speed Training 


Craig Landfair, Owner and Fitness Design Inventor 

Want to create something original?

Let’s do it.

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Tags: fitness / inventor / mechano-transduction / Product launch