Strategy & Objectives
Creating a compelling product narrative for fitness equipment that resembles natural movements and facilitates mechano-transduction.
1. Match the Inventor’s Spirit
Capture the vision and the inspiration behind the design.
Interview and shoot multiple aspects of the product coming to life – as well as in-action use with fitness talent.
3. BETA Peer-Review & Donation
We used the video shoot as a key opportunity to deploy a Agility GX-6 for public testing – which was then donated to a public facility for continued use.