Strategy & Objectives
Concept and design a mobile membership platform for USTA to deliver new and cutting edge premiums and versatile content that catered to members on an individual level. Including enhancements to the USTA matchmaking module, court-finder, and other interactive elements to help the sport conquer a greater part of a modern digital divide.
1. Artificial Intelligence & Social Graphing
By activating modules like injury tracker, XP enables entirely unique experiences both on and off the court.
2. Premium Content
Media extensions for Bounce Magazine and Tennis Magazine to engage youth and adult tennis audiences across print and digital mediums.
3. Emerging Technology
AR and VR pilots rendered the early importance of allowing fans to sit court-side for Major Tennis tournaments from the comfort of their home – as well as taking virtual facility tours.