Strategy & Objectives

Concept and design a mobile membership platform for USTA to deliver new and cutting edge premiums and versatile content that catered to members on an individual level. Including enhancements to the USTA matchmaking module, court-finder, and other interactive elements to help the sport conquer a greater part of a modern digital divide.

1. Artificial Intelligence & Social Graphing 

By activating modules like injury tracker, XP enables entirely unique experiences both on and off the court.

2. Premium Content 

Media extensions for Bounce Magazine and Tennis Magazine to engage youth and adult tennis audiences across print and digital mediums. 

3. Emerging Technology 

AR and VR pilots rendered the early importance of allowing fans to sit court-side for Major Tennis tournaments from the comfort of their home – as well as taking virtual facility tours. 

Mobile and Desktop Access

For members to use XP at home or on-the-go.

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Form a multifaceted insights, production, and development partnership with the National Governing Body of Tennis in the U.S. From 2014 through 2016 we explored an array of membership value initiatives – with one in particular rising to become the highest rated on-site activation at the 2016 US Open.

Tags: membership value / tennis / user-experience / USTA