Strategy & Objectives
Partner with NFHS to explore value extensions for high school sport association stakeholders. Rule books are central to the NFHS ecosystem; so we re-imagined the way athletes, coaches, and referees learn the rules of every sport in high school athletics across the United States.
1. Product Value
Re-design the print assets consisting of the rule books themselves.
2. Augmented Reality Companion Application
Scan the graphics in the rule book to see the interpretation of the rule brought to life in video and animation tutorials.
3. Coach and Referee Education
Ultimately, this product development collateral was produced to help inspire better coaching, learning, and athlete development for high-school students of all genders and skill-levels – in every sport.