Strategy & Objectives
Capture the essence of DarcMatter and portray it through a brand anthem animation. We set out to convey the importance and centrality of one of the world’s most prolific alternative investment platforms.
1. Give life to brand
Use a visual narrative to give meaning and identity to the DarcMatter investment platform.
2. Build on familiar imagery
Virtual currency is here to stay, and it will change the world as we know it. To convey the vastness of DarcMatter’s reach, we used familiar satellite imagery of the earth at night to illuminate the potential of the platform.
3. Drive targeted call to action
The most important goal is always to engage. As a platform explainer and hero anthem, we made a direct call to investors looking to the future of investing.