Strategy & Objectives

Produce an annual media calendar with original creative for Behr Paint’s announcement of the Behr Marquee Color line – integrating with Color Smart by Behr.

1. Believe in Color 

This campaign was brought to life using broadcast reels and a social media strategy that connected every shade of Behr Marquee colored paint to a cause in the human experience. 

2. Behr Yourself 

A personalized extension of the world we see, through the lens of the colors we share. Behr Yourself and Behr Color Smart app integration. 

3. Integrated Campaign Development 

Concepts, original artwork, and media plan spanned print, broadcast, digital, and social marketing environments. 

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In 2014, we were engaged to help bring a national campaign strategy to life for Behr Paint. Spanningthe worlds of Print, broadcast, web/mobile, and social media – Believe in Color brought energy, excitement, and inspiration to the Behr boardroom.

Tags: corporate social responsibility / media for human development / social engagement