Strategy & Objectives
Produce an annual media calendar with original creative for Behr Paint’s announcement of the Behr Marquee Color line – integrating with Color Smart by Behr.
1. Believe in Color
This campaign was brought to life using broadcast reels and a social media strategy that connected every shade of Behr Marquee colored paint to a cause in the human experience.
2. Behr Yourself
A personalized extension of the world we see, through the lens of the colors we share. Behr Yourself and Behr Color Smart app integration.
3. Integrated Campaign Development
Concepts, original artwork, and media plan spanned print, broadcast, digital, and social marketing environments.