Strategy & Objectives
Help visualize key content marketing assets for AOL/Time Warner across ON Networks.
1. Product Visualization
From concept to tangible examples, AOL needed to see how 6 hyper-targeted meta-fields could connect a new marketing algorithm to profound results across websites that generate billions of aggregate clicks.
2. Video Production
Capture a day in the life of those working in the modern marketing landscape.
3. Persona Development
We partnered with AOL to work with brands like General Mills and Miller-Coors to answer “Why?” millennial marketing is new terrain.
Millennial Man Truths
Driving Insights That Connect
AOL & CultureWaves
Generating Powerful and Unexpected Connection in Modern Media
Understanding the Heart-Beat that Makes Messaging Effective
Locke Hilderbrand, Chief Insights Officer
Help drive brand and sponsor engagement, targeted sales, and ad revenue using content marketing and consumer insights curation services. We explored proprietary consumer insights reports in partnership with CultureWaves, AOL, and digital marketing teams from world-class brands which resulted in the production of annual editorial content for some of the largest content networks on the globe.